You’ll lead paid social campaigns across multiple platforms, combining data-driven strategy with hands-on execution to drive measurable growth.
This role focuses on translating business goals into scalable campaigns, optimizing performance in real time, and maximizing ROI.
You’ll collaborate with internal teams and stakeholders to build, test, and refine campaigns across platforms like Meta and TikTok.
Key Responsibilities
• Plan, launch, and optimize paid social campaigns across multiple platforms.
• Develop tailored strategies aligned with diverse business needs, including hospitality and recruiting.
• Manage end-to-end campaign execution, from audience targeting and media buying to reporting and optimization.
• Monitor performance daily, analyze data, and identify opportunities to improve results.
• Recommend budget allocation, pacing, and investment strategies based on performance insights.
• Serve as the internal expert on paid media trends, formats, and best practices.
• Present clear insights and recommendations to stakeholders, including senior leadership.
• Build and test independent hypotheses to continuously improve campaign performance.
• Manage external agencies, ensuring accountability and alignment with strategy.
• Collaborate with creative teams to guide the development of effective ad assets.
Ideal Candidate
• 5+ years of experience in paid social marketing, preferably within an agency environment.
• Proven success managing large-scale campaign budgets ($550K–$1M) with measurable outcomes.
• Strong hands-on experience with platforms like Meta and TikTok Ads.
• Analytical mindset with the ability to interpret data and drive optimization strategies.
• Confident communicator, able to present insights to senior leaders and cross-functional teams.
• Skilled in managing multiple campaigns while maintaining performance and deadlines.
• Self-driven, strategic thinker with the ability to execute independently.
• Collaborative and adaptable in a fast-paced, team-oriented environment.
Nice to Have
• Experience with Google Analytics or similar performance tracking tools.
• Familiarity with Airtable or workflow management platforms.
Compensation & Benefits
• Estimated pay rate: $25.00/hour.
• Comprehensive benefits package available for eligible employees.
