Xapo Bank is hiring a visionary Content Leader to design, drive, and elevate its global content strategy. The role blends creativity, strategic direction, and leadership to craft unified, engaging narratives that attract and retain members across digital platforms. This person will lead a multidisciplinary content team, overseeing everything from social media campaigns to video storytelling, blogs, and SEO-driven acquisition content.

Key Responsibilities

• Develop and execute a holistic content strategy aligned with Xapo’s mission, brand voice, and market goals.
• Oversee the creation of high-quality multimedia content—articles, videos, infographics, social posts, and ads.
• Maintain editorial consistency and tone, ensuring all materials reflect the brand’s values and voice.
• Craft SEO and distribution strategies to expand reach and drive user acquisition.
• Analyze performance data to optimize content effectiveness and engagement.
• Manage content calendars for consistent publishing cadence.
• Collaborate with design, marketing, and growth teams to create campaigns that educate, inspire, and convert.

Ideal Candidate

• Crypto-native professional with proven leadership in fintech content strategy and production.
• Experienced in developing long-term, data-informed content strategies that support business growth.
• Skilled in producing diverse formats—from social storytelling and videos to in-depth written content.
• Strong communicator and leader capable of managing a creative team and cross-functional projects.
• Adept at using analytics tools to inform optimization and measure success.
• Passionate about ethical finance, innovation, and audience engagement.

Requirements

• Dedicated workspace and reliable high-speed internet.
• Suitable devices and technical equipment.
• Alignment with Xapo’s core values and Values-Driven Leadership principles.