You will shape high-performing paid social campaigns by combining creative strategy, brand storytelling, and performance marketing expertise. This role blends creative direction, paid social strategy, campaign optimization, cross-functional collaboration, and performance analysis, focusing on helping brands transform creative concepts into scalable campaigns that drive measurable business results across today’s leading advertising platforms.

Key Responsibilities

• Develop and refine paid social creative strategies that align brand objectives with performance marketing goals.
• Advise on current paid social trends, platform updates, creative formats, and emerging best practices across Meta, TikTok, Google Display, YouTube, and other digital channels.
• Recommend channel-specific strategies that maximize campaign performance across different social and paid media platforms.
• Adapt large-scale brand campaigns into platform-native creative assets by determining how campaigns should be optimized for feeds, stories, reels, short-form video, and other placements.
• Partner with creative teams to improve campaign briefs by incorporating performance insights while preserving brand identity and messaging.
• Develop structured creative testing strategies, including variants, hooks, messaging iterations, and creative automation frameworks to improve campaign performance at scale.
• Collaborate with marketing, creative, and performance teams to translate campaign data into actionable creative recommendations.
• Evaluate campaign performance trends and identify opportunities to improve creative effectiveness, engagement, conversion rates, and return on ad spend.
• Contribute strategic recommendations that help brands scale paid social campaigns while maintaining creative quality and consistency.

Ideal Candidate

• Proven experience developing paid social creative strategies across platforms such as Meta, TikTok, Google Display, and YouTube.
• Strong background in creative strategy, content strategy, brand marketing, or performance marketing with hands-on experience managing paid social campaigns.
• Previous in-house experience working within a brand’s marketing organization rather than exclusively within agency environments.
• Demonstrated experience owning or significantly influencing paid social creative strategy from concept through campaign execution and optimization.
• Experience producing and managing high volumes of paid social creative assets for large-scale campaigns.
• Strong understanding of digital advertising performance metrics, creative testing methodologies, and campaign optimization strategies.
• Excellent communication skills with the ability to translate performance data into actionable creative direction for designers, marketers, and executive stakeholders.
• Comfortable balancing creative storytelling with performance-focused decision-making.

Preferred Qualifications

• Experience working with enterprise brands, consumer brands, or high-growth technology companies.
• Experience developing creative testing frameworks and large-scale creative automation processes.
• Familiarity with social advertising analytics, attribution, and campaign measurement tools.
• Experience collaborating with creative production, media buying, and growth marketing teams within integrated marketing organizations.

Professional Attributes

• Strategic thinker who balances brand integrity with measurable marketing performance.
• Creative, analytical, and highly data-driven in decision-making.
• Strong collaborator who builds productive relationships across marketing, creative, and executive teams.
• Adaptable and comfortable operating in fast-paced, rapidly evolving digital marketing environments.
• Excellent communicator who can confidently engage both senior marketing leaders and creative production teams.
• Results-oriented with a strong sense of ownership and continuous improvement.

Benefits and Highlights

• Freelance opportunity with the flexibility to work remotely.
• Opportunity to shape paid social creative strategies for leading global brands.
• Exposure to large-scale, high-volume performance marketing campaigns across multiple digital platforms.
• Opportunity to work alongside experienced creative, marketing, and growth teams focused on innovation and measurable business impact.
• High-impact role combining strategic leadership, creative excellence, and performance marketing expertise.