The Performance Marketing Manager will lead multi-market user acquisition and ROI optimization through paid search campaigns. The role combines analytical precision with creative testing—driving growth through continuous experimentation, cross-team collaboration, and strategic campaign management.

Key Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Bing, and Apple Search Ads.
• Manage all stages of campaigns — setup, targeting, keyword research, tracking, and performance analysis.
• Continuously test bidding strategies, audiences, creatives, and ad formats to improve CPA, CTR, and conversion rates.
• Use insights from Google Ads, AppsFlyer, Looker, and GA4 to inform optimizations and scaling strategies.
• Partner with creative, analytics, and local marketing teams to localize and tailor campaigns for multiple regions.
• Monitor competitor activities and industry trends to maintain best-in-class execution.
• Manage budgets, pacing, and performance forecasts.
• Document learnings and contribute to internal knowledge sharing and process improvements.

Ideal Candidate

• 3+ years of experience in performance marketing, primarily Google Ads.
• Proven success managing multi-country campaigns with measurable ROI.
• Strong analytical skills, with proficiency in GA4, Looker (or similar BI tools), and Excel/Sheets.
• In-depth understanding of user acquisition funnels, attribution models, and performance metrics.
• Detail-oriented, organized, and effective in fast-paced, cross-functional environments.
• Passionate about sports, digital marketing, and continuous learning.

Preferred (Bonus) Experience

• Familiarity with Bing Ads and Apple Search Ads.
• Background in sports betting, gaming, or fintech.
• Knowledge of automation tools, scripts, or bulk management workflows.
• Experience with localization and multi-market campaign adaptation.
• Exposure to multi-channel attribution and cross-platform measurement frameworks.

Tools & Stack

Google Ads (Search, Display, YouTube)

Google Analytics 4 (GA4), Looker / Data Studio, GTM

Excel / Google Sheets

Automation and bid management tools (a plus)

Benefits

💰 Competitive salary + quarterly performance bonuses

🌍 Fully remote with flexible hours (core: 10am–3pm local time)

🌴 28 days paid annual leave

🧑‍💻 Top-of-the-line equipment

📝 Referral & flash bonuses

🤝 Annual company retreats for global networking