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PPC Analyst – AQskill

PPC Analyst

Published 3 weeks ago

You’ll own end-to-end paid search for a diverse client portfolio—turning business goals into high-ROI Google Ads/Microsoft Advertising campaigns. From account structure and keyword strategy to testing, pacing, and reporting, you’ll run a tight, data-driven operation in a fully remote, high-ownership team.

Key Responsibilities

  • Build and scale search accounts: keyword research, match strategy, negatives, audiences, and clean campaign/ad group structures.

  • Write and iterate compelling ad copy and extensions; align landing pages with intents and KPIs.

  • Manage daily optimizations: bids/bid strategies, budgets, geo/device/audience splits, and pacing.

  • Use Google Ads Editor & Microsoft Editor for bulk changes; upload and QA large datasets from Excel.

  • Set up and validate conversion tracking and attribution; monitor KPI health (ROAS, CPA, CVR, CTR, LTV).

  • Run A/B tests across ads and landing pages; synthesize learnings into playbooks.

  • Produce clear weekly/monthly reports with insights and next steps; surface risks and opportunities early.

  • Collaborate with SEO, account managers, and stakeholders to keep strategy on-brand and on-budget.

  • Stay current on platform updates, policies, and competitive trends; pilot new betas when relevant.

  • Support paid social (Meta) when needed and pursue/maintain Google Ads certification.

Ideal Candidate

  • 6+ months hands-on SEM/PPC management (1+ year with Google Ads preferred).

  • Proficient with Google Ads Editor, Microsoft Ads Editor, and Keyword Planner (other research tools a plus).

  • Comfortable selecting/reporting on account KPIs and translating data into action.

  • Advanced Excel/Sheets (lookups, pivots; VBA exposure a plus) for bulk ops and analysis.

  • Bonus: Bing and Facebook Ads experience; Google Ads Certification.

  • Strong research, analytical, and time-management skills; meets strict deadlines.

  • Clear written/spoken English; collaborates well across a diverse, multicultural team.

  • Available 40 hrs/week, 9:00 a.m.–6:00 p.m. PST; startup-minded with a proactive, positive attitude.

  • Reliable remote setup: fast computer with mic/speakers, stable internet and power.

Benefits & Perks

  • Monthly profit-sharing for full-time employees (up to 50% of company profits).

  • Generous PTO supporting work–life balance.

  • Subsidized gym memberships.

  • Medical, dental, vision, and life insurance for US-based team members.

  • International Health Insurance Reimbursement for global team members.

  • Device upgrades and learning reimbursements.

  • Clear career development plans, role-specific incentives, and bonuses.

  • 100% remote culture refined over a decade, supported by time tracking and async collaboration.

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