As a Social Media Specialist, you’ll be the primary voice behind Wikimedia Foundation and Wikipedia’s social channels, shaping and executing digital communication strategies that engage a global audience. This is a highly collaborative role that combines strategic planning, creative content development, community engagement, and crisis communications.

🎯 Key Responsibilities

🗣️ Strategy & Execution

• Develop and manage social media strategies that align with the Foundation’s values and mission.
• Own the daily content across social platforms, including posts about news, campaigns, events, facts, and brand storytelling.
• Lead and maintain a content calendar, ensuring consistency and timeliness.
• Collaborate with teams to design digital campaigns that raise awareness and engage diverse audiences.
• 🧵 Community Engagement & Monitoring
  Moderate comments and messages, engage followers, and escalate issues as needed.
• Monitor current events and proactively identify opportunities to connect with relevant causes or discussions.
• Assist with rapid response and crisis communications, safeguarding brand reputation.

📊 Analytics & Insight

• Regularly analyze social media metrics, synthesize findings, and refine strategies.
• Support paid media efforts in collaboration with marketing teams.

👥 Internal Collaboration & Capacity Building

• Train and support staff thought leaders to effectively engage on social platforms.
• Develop toolkits, guides, and presentations for community-led social media efforts.
• Manage the relationship with an external social media agency assisting with execution.

✅ Required Skills & Qualifications

• 5+ years of digital communications experience, with a focus on social media content creation, copywriting, and account management.
• Proven knowledge of platform trends, best practices, and audience engagement strategies.
• Strong writing, editing, and interpersonal communication skills.
• Excellent organizational skills, with the ability to manage multiple projects simultaneously.
• Comfortable working across global time zones and with diverse, multicultural teams.
• Experience using data and analytics tools to inform digital strategy.
• Intellectual curiosity and flexibility to solve complex, global communication challenges.

🌟 Ideal Candidate Traits

• A strategic storyteller with creativity, precision, and social media fluency.
• A self-starter who thrives under deadlines and in fast-paced environments.
• A globally minded communicator passionate about elevating underrepresented voices.
• Someone who embraces collaboration, feedback, and continuous learning.
• Skilled in managing online communities and comfortable addressing sensitive or high-risk conversations.