As the social media specialist you would own day-to-day social across key platforms to grow brand awareness, engagement, and community. You’ll plan strategy, create and schedule content, monitor conversations, and turn analytics into clear actions—partnering with marketing, design, and content teams to keep voice and visuals consistent.

Key Responsibilities

• Develop channel-specific social strategies that drive reach, engagement, and conversions.
• Create, schedule, and publish content across Facebook, Instagram, X (Twitter), LinkedIn, and more.
• Maintain a consistent brand voice; ensure copy, visuals, and CTAs align with campaign goals.
• Monitor comments, DMs, and mentions; respond promptly and escalate issues when needed.
• Track trends, platform updates, and best practices; recommend testable ideas.
• Analyze performance (native analytics/third-party tools), deliver reports, and optimize calendars.
• Collaborate with marketing to align social with broader campaigns and launches.
• Coordinate with designers and writers to produce high-quality visuals and copy.

Ideal Candidate

• Proven experience as a Social Media Specialist/Manager or similar role.
• Deep knowledge of major platforms, formats, and current trends.
• Proficient with social management and analytics tools (e.g., native platform analytics, schedulers).
• Strong content creation skills (short-form copy, basic visual direction).
• Excellent written and verbal communication; community management experience.
• Organized, deadline-driven, and comfortable juggling multiple calendars.
• Data-savvy with the ability to translate metrics into actionable insights.
• Familiarity with digital marketing fundamentals and SEO basics.

Minimum Technical & Work Environment

Internet

• Primary: ≥ 15 Mbps.
• Backup: ≥ 10 Mbps, capable during power outages.

Primary Device

• Desktop/laptop with: Intel Core i5 (8th gen+) or i3 (10th gen+) / Ryzen 5 equivalent, 8 GB RAM minimum.

Backup Device

• Meets/exceeds Core i3 performance; usable during power interruptions.

Peripherals & Workspace

• Functioning webcam and noise-canceling USB headset.
• Quiet, dedicated home office space.
• Smartphone for communication/verification.

Benefits

• Supportive, inclusive culture that values your growth and contributions.
• Daily learning opportunities with ship experiments, try new formats, and iterate fast.
• Clear career pathways with resources to accelerate development.
• High-energy, fast-paced environment with meaningful, visible impact.
• Flexible, remote-friendly work which shapes your ideal workspace.
• Better work–life balance helps ditch the commute, gain quality time, and perform at your best.