You’ll create authentic, audience-focused content that introduces business owners, entrepreneurs, freelancers, and professionals to tools that can help them grow and operate more effectively. This freelance creator partnership combines content creation, product advocacy, audience engagement, and performance-driven promotion, allowing you to showcase B12 through your own voice and content style while helping your audience discover valuable business solutions.

Key Responsibilities

• Create sponsored content, product demonstrations, tutorials, reviews, comparisons, and educational content featuring B12.
• Introduce B12 to relevant audiences, including founders, freelancers, consultants, agencies, marketers, ecommerce businesses, and small business owners.
• Test and evaluate the platform, sharing authentic experiences and insights through your preferred content formats.
• Develop content that aligns with your audience’s interests while clearly communicating product value and use cases.
• Publish content across channels such as YouTube, TikTok, Instagram, LinkedIn, newsletters, blogs, podcasts, or other relevant platforms.
• Utilize tracked links to support campaign performance measurement and partnership reporting.
• Share published content and collaborate on campaign reviews and optimization opportunities.
• Explore opportunities for ongoing creator partnerships based on campaign performance and audience engagement.

Ideal Candidate

• Has an engaged audience that values and trusts their recommendations.
• Creates content focused on AI tools, website builders, business software, entrepreneurship, freelancing, agencies, marketing, ecommerce, productivity, or small business growth.
• Demonstrates strong storytelling and content creation skills across one or more digital platforms.
• Understands their audience deeply and can explain why B12 would be relevant and valuable to them.
• Able to present products in a clear, educational, and authentic manner.
• Strong communication skills and comfortable working through a straightforward content review process.
• Capable of balancing audience trust with sponsored content opportunities.

Preferred Qualifications

• Audience primarily located in the United States, Canada, United Kingdom, or Australia.
• Audience includes founders, consultants, freelancers, agencies, marketers, ecommerce businesses, professional service providers, or small business owners.
• Previous experience promoting software products, AI tools, website builders, marketing platforms, or ecommerce solutions.
• Ability to share audience metrics such as views, impressions, engagement rates, newsletter opens, downloads, or listens.
• Open to affiliate-based partnerships or hybrid compensation models that combine fixed fees with performance commissions.

Other Requirements

• Active presence on one or more content platforms including YouTube, TikTok, Instagram, LinkedIn, newsletters, blogs, podcasts, or similar channels.
• Ability to create, publish, and promote sponsored content independently.
• Willingness to test products and provide honest, informed recommendations.
• Comfortable tracking campaign performance through affiliate or referral links.