Digital Marketing- Facebook and Instagram Advertising(MasterClass) → Lesson 1 – When, how to use Engagement ads

INTRODUCTION TO DIGITAL MARKETING 4
- Lecture1.1
  
  Intro to the course 04 min
- Lecture1.2
  
  What is Marketing 22 min
- Lecture1.3
  
  Segments of marketing, 4\’Ps and 4\’Cs of Marketing 08 min
- Lecture1.4
  
  Why is Facebook so Effective for Marketing 09 min
Getting Ready For Advertising 2
- Lecture2.1
  
  Creating Facebook Business Manager Account and Page 10 min
- Lecture2.2
  
  Creating and Linking Ad Accounts 15 min
Audiences I - Saved Audience 2
- Lecture3.1
  
  What is Audience 15 min
- Lecture3.2
  
  How to Create a Saved Audience 19 min
Audiences II - Custom Audience(Your Sources) 4
- Lecture4.1
  
  Website Custom Audience 05 min
- Lecture4.2
  
  App Activity Custom Audience
- Lecture4.3
  
  Customer List Custom Audience 14 min
- Lecture4.4
  
  Offline Activity Custom Audience 12 min
Audiences III - Custom Audience(Facebook and Instagram Sources) 9
- Lecture5.1
  
  Video Custom Audience 06 min
- Lecture5.2
  
  Lead Form Custom Audience 06 min
- Lecture5.3
  
  Instant Experience Custom Audience 06 min
- Lecture5.4
  
  Shopping Custom Audience 12 min
- Lecture5.5
  
  How to Link Instagram account to your Ad manager 05 min
- Lecture5.6
  
  Instagram Account Custom Audience 08 min
- Lecture5.7
  
  Events Custom Audience 04 min
- Lecture5.8
  
  Facebook Page Custom Audience 06 min
- Lecture5.9
  
  On-Facebook Listings Custom Audience 09 min
Audiences IV - Lookalike Audience 1
- Lecture6.1
  
  Creation of Lookalike Audience and Explanation 13 min
Business Settings 2
- Lecture7.1
  
  Business Settings I – Users, Ad accounts, Pages, Business Assets 12 min
- Lecture7.2
  
  Business Settings II – Data Sources, Brand Safety and Business Verification 10 min
Event Manager 6
- Lecture8.1
  
  Offline Event Set – Lesson 1 – Understanding and uploading customers info 27 min
- Lecture8.2
  
  Offline Event Set – Lesson 2 – More explanation 07 min
- Lecture8.3
  
  Facebook Pixel – Lesson 1 – Intro 05 min
- Lecture8.4
  
  Facebook Pixel – Pixel set up on Site 20 min
- Lecture8.5
  
  Facebook Pixel – Tracking Buttons and Pages 21 min
- Lecture8.6
  
  Facebook Pixel – Tracking Conversion Actions 17 min
Facebook Business Tools 14
- Lecture9.1
  
  Account Quality 04 min
- Lecture9.2
  
  Billing 05 min
- Lecture9.3
  
  Brand Safety 20 min
- Lecture9.4
  
  Collaboration center and store locations 19 min
- Lecture9.5
  
  Ad per page and Ad strategy 11 min
- Lecture9.6
  
  Automated rules and Mockups 16 min
- Lecture9.7
  
  Ad Reporting I 18 min
- Lecture9.8
  
  Ad Reporting II 10 min
- Lecture9.9
  
  Ad Analytics 17 min
- Lecture9.10
  
  Attribution I 12 min
- Lecture9.11
  
  Attribution II 07 min
- Lecture9.12
  
  Audience Insight 12 min
- Lecture9.13
  
  Creative Reporting 08 min
- Lecture9.14
  
  Commerce Manager and Page posts 06 min
Brand Awareness Objective - Ad Setup, Analysis and Optimization 8
- Lecture10.1
  
  Project 1 – Lesson I 15 min
- Lecture10.2
  
  Project 1 – Lesson II 26 min
- Lecture10.3
  
  Project 2 – Lesson I 11 min
- Lecture10.4
  
  Project 2 – Lesson II 27 min
- Lecture10.5
  
  Project 3 – Lesson I 21 min
- Lecture10.6
  
  Project 3 – Lesson II 12 min
- Lecture10.7
  
  Project 3 – Lesson III 19 min
- Lecture10.8
  
  Brand Awareness Campaign Analysis and optimization 18 min
Reach Objective - Ad Setup, Analysis and Optimization II 4
- Lecture11.1
  
  Project 1 – Lesson I 15 min
- Lecture11.2
  
  Project 1 – Lesson II 12 min
- Lecture11.3
  
  Project 2 18 min
- Lecture11.4
  
  Reach ad Campaign Analysis and optimization 14 min
Traffic Campaign Objective - Ad setup, Analysis and Optimization 4
- Lecture12.1
  
  Lesson 1- when and how to use Traffic ads 05 min
- Lecture12.2
  
  Lesson 2 – Ad setup 13 min
- Lecture12.3
  
  Traffic Campaign Analysis 14 min
- Lecture12.4
  
  Ad relevance diagnosis 11 min
Engagement Campaign Objective - Ad setup, Analysis and Optimization 2
- Lecture13.1
  
  Lesson 1 – When, how to use Engagement ads 18 min
- Lecture13.2
  
  Lesson 2 – Analysis 30 min
App Install Campaign Objective - Ad setup, Analysis and Optimization 2
- Lecture14.1
  
  Lesson 1 – When, how to use App install campaign ads 30 min
- Lecture14.2
  
  Lesson 2 – Analysis 10 min
Lead Generation Campaign Objective - Ad setup, Analysis and Optimization 6
- Lecture15.1
  
  Lesson 1 10 min
- Lecture15.2
  
  Lesson 2 11 min
- Lecture15.3
  
  Lesson 3 21 min
- Lecture15.4
  
  Lesson 4 10 min
- Lecture15.5
  
  Lesson 5 03 min
- Lecture15.6
  
  Lesson 6 – Analysis 11 min
Messaging Campaign Objective - Ad setup, Analysis and Optimization 3
- Lecture16.1
  
  How and when to use messaging campaign objective 14 min
- Lecture16.2
  
  Optimization and Analysis 06 min
- Lecture16.3
  
  Understanding the stages of sales 07 min
Copywriting and Social Media content creation 4
- Lecture17.1
  
  10 tips to becoming a good copy writer. PRO TIPS 14 min
- Lecture17.2
  
  The AIDA formula. PRO TIPS 14 min
- Lecture17.3
  
  Social media tips. PRO TIPS 06 min
- Lecture17.4
  
  6 excellent ways to create facebook ad copy that converts. PRO TIPS 14 min
Conversion Campaign Objective 10
- Lecture18.1
  
  Verify your domain 06 min
- Lecture18.2
  
  Aggregated Events Set up 02 min
- Lecture18.3
  
  Basic Explanation of Conversion Campaign 04 min
- Lecture18.4
  
  Basic Explanation of Conversion Campaign II 29 min
- Lecture18.5
  
  Project 1 – Lesson 1 35 min
- Lecture18.6
  
  Project 1 – Result Analysis i 06 min
- Lecture18.7
  
  Project 1 – Result Analysis II 06 min
- Lecture18.8
  
  Project 2 – Lesson 1 22 min
- Lecture18.9
  
  Project 2 – Lesson 2 – Analysis 11 min
- Lecture18.10
  
  FACEBOOK API to get Hidden Interests 14 min
Retargeting 4
- Lecture19.1
  
  Sales and Advertising 20 min
- Lecture19.2
  
  Lesson 1 24 min
- Lecture19.3
  
  Lesson 2 13 min
- Lecture19.4
  
  Lesson 3 06 min
Catalogs Sales Campaign Objective 3
- Lecture20.1
  
  Lesson 1 15 min
- Lecture20.2
  
  Lesson 2 17 min
- Lecture20.3
  
  Lesson 3 09 min
Advertising with Mobile Phone 5
- Lecture21.1
  
  Facebook ad manager App, Understanding interface and billing 05 min
- Lecture21.2
  
  Linking Instagram account to Facebook account 02 min
- Lecture21.3
  
  Create Instagram special ads 07 min
- Lecture21.4
  
  Creation of ad 18 min
- Lecture21.5
  
  Gaining access to your client fb page for advertising 05 min
Summary 1
- Lecture22.1
  
  Facebook ads policy 02 min

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Prev Ad relevance diagnosis

Next Lesson 2 – Analysis

INTRODUCTION TO DIGITAL MARKETING 4

Getting Ready For Advertising 2

Audiences I - Saved Audience 2

Audiences II - Custom Audience(Your Sources) 4

Audiences III - Custom Audience(Facebook and Instagram Sources) 9

Audiences IV - Lookalike Audience 1

Business Settings 2

Event Manager 6

Facebook Business Tools 14

Brand Awareness Objective - Ad Setup, Analysis and Optimization 8

Reach Objective - Ad Setup, Analysis and Optimization II 4

Traffic Campaign Objective - Ad setup, Analysis and Optimization 4

Engagement Campaign Objective - Ad setup, Analysis and Optimization 2

App Install Campaign Objective - Ad setup, Analysis and Optimization 2

Lead Generation Campaign Objective - Ad setup, Analysis and Optimization 6

Messaging Campaign Objective - Ad setup, Analysis and Optimization 3

Copywriting and Social Media content creation 4

Conversion Campaign Objective 10

Retargeting 4

Catalogs Sales Campaign Objective 3

Advertising with Mobile Phone 5

Summary 1

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