Digital Marketing- Facebook and Instagram Advertising(MasterClass) → Master the Act of Advertising

Curriculum

20 Sections
83 Lessons
Lifetime

Expand all sectionsCollapse all sections

INTRODUCTION TO DIGITAL MARKETING
3
- 1.1
  What is marketing, and why its important
  15 Minutes
- 1.2
  Segment of marketing, 4Ps & 4Cs of marketing
  7 Minutes
- 1.3
  Why is Facebook so Effective for Marketing
  22 Minutes
Getting Ready For Advertising
2
- 2.1
  Creating Facebook Business Manager Account and Page
  14 Minutes
- 2.2
  Important things to know about business manager account & this course
  3 Minutes
Audiences I - Saved Audience
2
- 3.1
  What is Audience
  16 Minutes
- 3.2
  How to Create a Saved Audience
  10 Minutes
Audiences II - Custom Audience(Your Sources)
7
- 4.1
  Saved Audience Vs Custom Audience
  10 Minutes
- 4.2
  What are Events
  11 Minutes
- 4.3
  Website Custom Audience
  8 Minutes
- 4.4
  Website & App Activity Custom Audience
  6 Minutes
- 4.5
  Customer List Custom Audience
  13 Minutes
- 4.6
  Offline Activity Custom Audience
  5 Minutes
- 4.7
  Catalogue Custom Audience
  2 Minutes
Audiences III - Custom Audience(Facebook and Instagram Sources)
8
- 5.1
  Video Custom Audience
  7 Minutes
- 5.2
  Lead Form Custom Audience
  6 Minutes
- 5.3
  Instant Experience Custom Audience
  8 Minutes
- 5.4
  Shopping Custom Audience
  3 Minutes
- 5.5
  Instagram Account Custom Audience
  4 Minutes
- 5.6
  Events Custom Audience
  3 Minutes
- 5.7
  Facebook Page Custom Audience
  6 Minutes
- 5.8
  On-Facebook Listings Custom Audience
  2 Minutes
Audiences IV - Lookalike Audience
1
- 6.1
  Creation of Lookalike Audience and Explanation
  12 Minutes
Business Settings
3
- 7.1
  Business Settings I – Users, Ad accounts, Pages, Business Assets
  15 Minutes
- 7.2
  Business Settings II – Data Sources, Brand Safety and Requests
  15 Minutes
- 7.3
  Business Settings III
  9 Minutes
Event Manager
6
- 8.1
  Offline Data Source
  25 Minutes
- 8.2
  Web Data Source or Meta pixel
  12 Minutes
- 8.3
  Setting Up Meta Pixel
  5 Minutes
- 8.4
  Setting Up Meta Pixel II
  14 Minutes
- 8.5
  Conversion API
  13 Minutes
- 8.6
  Fixing Dataset Issue
  2 Minutes
Facebook Business Tools
4
- 9.1
  Business Support & help
  3 Minutes
- 9.2
  Billing & Payments
  6 Minutes
- 9.3
  Brand Safety & suitability
  18 Minutes
- 9.4
  Media library, Ad per page, Automated rules
  16 Minutes
Brand Awareness Objective - Ad Setup, Analysis and Optimization
9
- 10.1
  What is Brand Awareness Objective
  6 Minutes
- 10.2
  How to setup a brand awareness ad
  28 Minutes
- 10.3
  How to setup a brand awareness ad 2
  8 Minutes
- 10.4
  Project 1 lesson 1
  13 Minutes
- 10.5
  Project 1 Lesson 2
  11 Minutes
- 10.6
  Project 2 Lesson 1
  18 Minutes
- 10.7
  Project 2 Lesson 2
  10 Minutes
- 10.8
  Optimization & Analytics 1 for brand awareness
  13 Minutes
- 10.9
  Optimization & Analytics 2 for brand awareness
  23 Minutes
Traffic Campaign Objective - Ad setup, Analysis and Optimization
6
- 11.1
  When to use traffic campaign objective
  5 Minutes
- 11.2
  How to set up a traffic campaign objective
  10 Minutes
- 11.3
  Project 1 lesson 1
  9 Minutes
- 11.4
  Project 1 lesson 2
  10 Minutes
- 11.5
  Project 2
  18 Minutes
- 11.6
  Traffic Analytics
  7 Minutes
Engagement Campaign Objective - Ad setup, Analysis and Optimization
2
- 12.1
  Setup, Usage & Analytics of Engagement campaign objective
  10 Minutes
- 12.2
  Engagement Ad Vs Traffic Ad
  3 Minutes
Lead Generation Campaign Objective - Ad setup, Analysis and Optimization
4
- 13.1
  Lesson 1 – Usage & setup
  9 Minutes
- 13.2
  Lesson 2 – Setup
  19 Minutes
- 13.3
  Lesson 3 – Setup
  7 Minutes
- 13.4
  Lesson 4 – Analytics
  12 Minutes
App Promotion Campaign Objective
1
- 14.1
  App Promotion
  10 Minutes
Factors that Increase Ad performance
2
- 15.1
  Factors that Increase Conversion Ad performance
  10 Minutes
- 15.2
  Instant Experience Page
  9 Minutes
Conversion Campaign Objective - Ad setup, Analysis and Optimization
11
- 16.1
  Important Marketing Terms
  5 Minutes
- 16.2
  Lesson 1 – why Sales Ad & Campaign level setup
  7 Minutes
- 16.3
  Lesson 2 – Adset Level setup
  8 Minutes
- 16.4
  Lesson 3 – Ad level setup
  7 Minutes
- 16.5
  Lesson 4 – Audience Segment
  6 Minutes
- 16.6
  Lesson 5 – Value rules
  12 Minutes
- 16.7
  Lesson 6 – Ad partnership
  3 Minutes
- 16.8
  Project – Lesson 1
  15 Minutes
- 16.9
  Project – Lesson 2
  15 Minutes
- 16.10
  Project – Analytics 1
  15 Minutes
- 16.11
  Project Analytics 2
  15 Minutes
Retargeting
3
- 17.1
  What is retargeting
  5 Minutes
- 17.2
  Custom Audience & retargeting
  10 Minutes
- 17.3
  Things to know about retargeting
  3 Minutes
Commerce Manager & Catalogue
4
- 18.1
  Creating a Catalogue and connecting to Data Feed
  19 Minutes
- 18.2
  Create a product set in Catalogue
  13 Minutes
- 18.3
  Creating a Catalogue Sales ad
  20 Minutes
- 18.4
  Creating a Retargeting Catalogue ad
  12 Minutes
Advertising with a Mobile Phone
4
- 19.1
  Interface & Billing
  4 Minutes
- 19.2
  How to create Ad on Mobile phone
  10 Minutes
- 19.3
  Connecting Facebook page to Instagram account
  3 Minutes
- 19.4
  Getting Access to Client page for Advertising
  4 Minutes
What makes you a sought after Digital Marketer
1
- 20.1
  Master the Act of Advertising
  11 Minutes

This content is protected, please and enroll in the course to view this content!

Getting Access to Client page for Advertising

Curriculum

Modal title