Curriculum
- 19 Sections
 - 79 Lessons
 - Lifetime
 
Expand all sectionsCollapse all sections
- INTRODUCTION TO DIGITAL MARKETING3
 - Getting Ready For Advertising2
 - Audiences I - Saved Audience2
 - Audiences II - Custom Audience(Your Sources)7
 - Audiences III - Custom Audience(Facebook and Instagram Sources)8
- 5.1Video Custom Audience7 Minutes
 - 5.2Lead Form Custom Audience6 Minutes
 - 5.3Instant Experience Custom Audience8 Minutes
 - 5.4Shopping Custom Audience3 Minutes
 - 5.5Instagram Account Custom Audience4 Minutes
 - 5.6Events Custom Audience3 Minutes
 - 5.7Facebook Page Custom Audience6 Minutes
 - 5.8On-Facebook Listings Custom Audience2 Minutes
 
 - Audiences IV - Lookalike Audience1
 - Business Settings3
 - Event Manager6
 - Facebook Business Tools4
 - Brand Awareness Objective - Ad Setup, Analysis and Optimization9
- 10.1What is Brand Awareness Objective6 Minutes
 - 10.2How to setup a brand awareness ad28 Minutes
 - 10.3How to setup a brand awareness ad 28 Minutes
 - 10.4Project 1 lesson 113 Minutes
 - 10.5Project 1 Lesson 211 Minutes
 - 10.6Project 2 Lesson 118 Minutes
 - 10.7Project 2 Lesson 210 Minutes
 - 10.8Optimization & Analytics 1 for brand awareness13 Minutes
 - 10.9Optimization & Analytics 2 for brand awareness23 Minutes
 
 - Traffic Campaign Objective - Ad setup, Analysis and Optimization6
 - Engagement Campaign Objective - Ad setup, Analysis and Optimization2
 - Lead Generation Campaign Objective - Ad setup, Analysis and Optimization4
 - App Promotion Campaign Objective1
 - Factors that Increase Ad performance2
 - Conversion Campaign Objective - Ad setup, Analysis and Optimization10
- 16.1Lesson 1 – why Sales Ad & Campaign level setup7 Minutes
 - 16.2Lesson 2 – Adset Level setup8 Minutes
 - 16.3Lesson 3 – Ad level setup7 Minutes
 - 16.4Lesson 4 – Audience Segment6 Minutes
 - 16.5Lesson 5 – Value rules12 Minutes
 - 16.6Lesson 6 – Ad partnership3 Minutes
 - 16.7Project – Lesson 115 Minutes
 - 16.8Project – Lesson 215 Minutes
 - 16.9Project – Analytics 115 Minutes
 - 16.10Project Analytics 215 Minutes
 
 - Catalogs Sales Campaign Objective3
 - Advertising with Mobile Phone5
 - Summary1